"Yi Yun", can the cultural heritage treasures
"Yi Yun" meaning hidden, Guanghua savings and wealth, but also said the training would be valuable asset heritage. Club collection brings together the auction took the essence of Eastern and Western cultures and the ultimate process, but also a peak of Chinese jewelry display and transmission. Host the event - Beijing Hong Kong Jockey Club, is the first and only company in Hong Kong, the Hong Kong Jockey Club to open outside their home club, adhering to the style of the Hong Kong Jockey Club, the essence of both the ultimate luxury, but also simple and low-key . It is also working with the auction style fit, the film 19 are valuable treasures, and deep Chinese cultural heritage, permeated with elegant low-key in the rhyme and luxury. Dining Scenes
The auction of the collection are the archives of for generations, "count the ornament, itself," is one of them, this necklace of white freshwater pearls from the 108 and the Furong strung together, dressed Topaz, the yellow 22k gold inlay. 108 pure heart beads, meaning beam center in the 108 merit, a few do Qianhua, leisurely to appreciate the clean and peaceful. Chinese culture holds dear humble are flashed in the "Yi Yun" the glory of being. In addition to a very traditional sense of luxury in the auction, the expansive variety of unique, there is a substantial value to the collection of white diamond, yellow diamond, ruby ??and emerald, all in fluent line and colorful change, a combination of elegant fashion style, to meet the requirements of a variety of diamond lovers.
Power of arts and culture
Paris Fashion Week this spring, the Chinese art to fashion, "China Design" sign concentrated presentation of artistic expression in contemporary Chinese culture in the great tension surprised the world. Chow Tai Fook high-end jewelry, "Yi Yun" also appeared in Paris, the event's 19 auction that is the victorious return from Paris in the selection of the works. "Yi Yun" will be hidden jewels in the charm of the ultimate interpretation of Oriental Art, lit the global fashion industry's enthusiasm for Eastern culture and concerns.
Chow Tai Fook, as the art of brand advocates, and constantly studying different categories exquisite art of jewelry, fusion rich imagination, the brand has always demonstrated an extraordinary charm. Working to enhance their own art and design achievements, CTF has always been concerned about and support the development of other arts. The Paris Fashion Week, Chow Tai Fook the help of three distinguished fashion designer in China - Shi Jie, Masha Ma and Kim Chong Yu attract the world's attention. Three outstanding works of Chinese fashion designers and fashion CTF "Yi Yun" fusion present, their national characteristics of style, lightly filled style, a brand-new perspective of the essence of Chinese contemporary art, the spirit of inspiration and "Yi Yun" Collision Integration with people a taste of the glory years of amazing.
Establishment of the Culture Foundation, focused on cultural philanthropy
Chow Tai Fook after 80 years of development, always attached importance to arts and cultural heritage, keen to help promote the culture of charity, thus promoting social progress. To this end, the establishment of dedicated funds Chow Tai Fook - "CTF Cultural Foundation" in order to more effectively provide support for cultural philanthropy. At the event, also demonstrated earlier in Hong Kong to support the charitable activities of "Art Exhibition jump" WeWow rabbit, from the details of the arrangement embodied in both Hong Kong and Chow Tai Fook for the support of arts and culture to spare no effort.
Mr Adrian Cheng, director of Chow Tai Fook Jewellery, said: "CTF is not only cultivating on their own cultural and artistic fields, but also to help other arts fields. Chow Tai Fook Charity Foundation of Culture to promote the arts and creative industries, we hope that by supporting various cultural and artistic activities and nurture all aspects of personnel, to promote international cultural exchange, promoting social progress. the future, the CTF will continue to support arts and culture, and strive for creative industries in China and Chinese culture in the world with more far-reaching impact. "
About CTF
CTF was founded in 1929, has a history of over 80 set. Uphold the "good faith. Eternal" concept, superior technology and innovative design to jewelry industry known far and wide. Chow Tai Fook in mainland China, Hong Kong, Macau, Taiwan, Malaysia and Singapore and other regions with more than 1,000 stores; since 2005, the brand for six consecutive years topped the "500 most valuable Chinese brands" list, and became the top 100 in the unique jewelry brand. CTF based on the Chinese market to become the world's most trusted jewelry brand in Asia.
On "Yi Yun"
Chow Tai Fook Jewelry 2010 launch of the new series - "Yun Yi" (Yun Yi), adhering to the "good faith. Forever," the idea and more than 80 years of retail jewelry experience, "Yun-Yi," focusing on elegant design and exquisite hand- skills, and adhere to the selection of high quality raw materials, indeed spared no expense. "Yi Yun" jewelry founder Adrian Cheng and his team more draw inspiration for the international fashion trend, then more than five thousand years of history into the traditional Oriental art elements in order by a different design theme presents a series of gathering the essence of Eastern and Western cultures, while filled the bright beauty fashion treasures.
"Yi Yun" There are hidden, meaning the accumulation of wealth, savings, and also refers to the cultivation and nurture. "Yi Yun" as a symbol of generations, the accumulation of the most precious things together, to nurture future generations. Chow Tai Fook Jewellery by "Rhythm" as a word engraved on the seal, "Yi Yun" sign, on behalf of the Chinese traditional culture will be handed down as "Yi Yun" sparkles like the diamond jewelry for your life every a commemorative memorable moments, but also will be future, the next generation can also allow you to share the eternal joy.
Chow Tai Fook Charity Foundation on Culture
Chow Tai Fook has more than eighty-contained development history, has spared no effort in cultural philanthropy. CTF was established in March 2011 specifically to fund charitable and cultural - CTF Culture Foundation, as the largest jewelry brand in Greater China, Chow Tai Fook always attaches importance to arts and culture heritage, culture, Chow Tai Fook Chow Tai Fook Jewellery by the director of charitable funds Mr Adrian Cheng as chairman. Chow Tai Fook Charity Foundation of Culture to promote the arts and creative industries, CTF hope that through the different arts and cultural activities to support and nurture all aspects of personnel, to promote international cultural exchange, promoting social progress.
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