Diamond's "parity" risk

The secret of the diamond industry is the largest publicly

In the diamond industry, diamond jewelers, diamond wholesalers and diamond-cutting factory in trading diamonds, diamonds are the international quotes (Rapaport Diamond Report) as the reference price of the transaction. Diamonds international diamond quotations levels follow Gemological Institute of America (GIA) of the "4C standard" for diamond grading, any diamond, as long as a clear its "4C standard", can be found in quotations of its corresponding benchmark price.

However, the international diamond industry has always been the upper reaches of quotations to use "internal data", every Friday by the New York Diamond Exchange offers to the global diamond jewelers, wholesalers and diamond-cutting plant as a transaction price basis, only paying members get certified fee to get. Although some domestic websites and forums can be found in part of the scattered quotations, but time is often lagging behind.

However, recently, it was chosen to be published quotations to consumers, making it the biggest secret of the diamond industry, the cost becomes almost transparent. Angels oilpainting

The incident came out, suddenly the entire diamond industry has caused an uproar. And pierce the windows of this layer showstopper, I say the paper sub-red, he founded last year, has been involved in the earliest and most influential of a wholesale diamond stores Beijing every carat diamond market, its advertising slogan "a diamond the same, save half the price ", was a sensation throughout Beijing and even the national market. Now, he start all over again, the founder of the city in love diamond stores, diamond is also self-mass merchant stores.

This time, however, the red sub-million seemed "more thoroughly", the diamond industry's "internal reference" publicly available. "Any consumers, just go to our store, you can at the front desk to receive a free quotation for the latest international diamond and then you can correspond to the quotation you want to calculate the prices of diamonds." Million sub-Red told the "China Economic Weekly."

"Traditional shopping malls and brokers because it is (or brands) of the joint venture model, the average profits of middlemen to account for 42% of the price, if it is higher brand premium brands, the ratio will be higher; into After shopping, shopping malls are generally taken as a point deduction of 25% turnover. This means that, even under the industry average, cost of diamond factory diamond sales accounted for only about 33% of the price. "million sub-Red said.

"We have this self-discount stores purchase directly from manufacturers, and need not pay the rebate shopping, but on the basis of the purchase price, plus rent, labor and other cost of sales and a reasonable profit, to sell to consumers. Currently, we the average increase rate of 17%, loose diamonds would be even lower. "million sub-Red said," Therefore, we have been able to lower half, in fact, no mystery, but others are selling it too expensive. "

"Gold and gold is based on the upward increase in the different base of the diamond is based on the basis of quotations down discount, the price quotation is actually a high point. If you purchase a large quantity, then purchase price will be lower." the industry who asked not to be named, told the "China Economic Weekly", "So, even if only 17% of the fare increase, it is not as it seems to earn so little."