Thursday, 26 May 2011

Limited to local young people love the brand returns older social spending

Luxury return limit local and foreign stores inappropriate

La Perle is situated in the Central City East, Guangzhou, one of the most prosperous. Wednesday, 11 am, the entrance plaza parked some private cars, and out from time to time some foreigners. La Perle comes into the room on the first floor is the LV and Hermes of the shop, this time the store customers are not many. Next to the Friendship Store. This is the city's largest luxury shopping, but definitely not the best shopping. Compared with foreign luxury shopping areas, both style and price, Guangzhou and Shenzhen in Vientiane City La Perle are "not attractive enough."Teva Girls Shoes

Nearly every big city has a relatively high-end luxury shopping area, but the price and type of variable. Buy luxury goods abroad, not only new models, and the price is low.

"This does little expensive." Burberry store clerk told reporters in Guangzhou. "But in here to buy the goods can be returned within one month, although the only shop in Guangzhou and Shenzhen, but you shop in Hong Kong and overseas will not be great."

Despite the luxury of consuming more than the Anglo-American, but British and American people the consumption of luxury goods, so far from fanatical Asians. "Compared to Chinese, the British luxury goods Americans do not cold." Hussin said, "unless the home is a noble, or really rich. Anglo-Saxon countries are more willing to put more practical luxury above the large object, such as a house car. "Hu is a Pennsylvania State University students, valentino is her favorite.

According to Hussin own analysis, of which one share class is because Western countries is relatively clear, not a luxury to indicate a person's identity. In China, a luxury often a person's identity tag. Another aspect is that, in the Anglo-American cities, do not spend a lot of money can buy inexpensive items, so few local people will spend tens of thousands of dollars to buy a package.Teva Boys Shoes

Social consumption "side of the people use the brand, not inappropriate"

Tang has nearly 50 years old, her hands have a classic LV bag. But she does not favor luxury brands, she said frankly, the reason to spend money to buy their own bags, is to satisfy the "social" needs. "And everyone around me with the brand, not inappropriate." Deng said.

Different with young people, older luxury consumers, very few take the initiative to select brand. They pay more attention to the circle recognized brands, which can easily follow suit.

"My dad do not know enjoy to see other people what to buy to what to buy. Circle of people who buy Rolex, so he bought one, they do not like, do not look good, but others have, so is to buy." Hu Yan said. Hu's father was a businessman in Foshan, Guangdong's investment in the circle quite reputation.

"I see a magazine style, and I'm like to buy." Hussin said that young people buy luxury brands around most of impulse spending, but it does love these brands and styles.

Luxury consumption of young people is more emphasis on self-decoration, which are mostly consumer goods bags, skirts, perfume and so on. In contrast, older people are more spent on jewelry, watches and even cars on something more practical kind. "My parents never felt bags and perfumes can be a luxury, they think that only the precious metal is a luxury." Hussin said.

Started each brand products sights

More luxury is the name of the official "Haute." Advanced customization from the 19th century Paris, the intention is tailored according to customer requirements and product set. But this type of goods tend to charge higher fees, the difference according to the design and product materials may be difficult. "After the wedding and wedding rings may be customized." Hussin said.

There is no personal customization, you can determine the brand value as one of the criteria. But not more customized services, the brand better. Some clothes need to spend a few months time the tailor, and hence the price will be higher.

Different ages, different identification of high-level customization. Older people tend to Rolex, Valentino, Prada, LV, Fendi, Burberry as a brand these advanced customization, and tend to buy the brand's flagship product.

"The best selling shoes, the brand is doing this because we started." Salvatore Ferragamo store in Guangzhou, said attendant Dick, Ferragamo many commodities, is the best selling shoes. Including one called "Fun" in flat shoes, in the pre-holiday this year within a month after his mother sold 35 pairs.
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Salvatore Ferragamo is an Italian brand of high-level customization to shoe started. The classic bow shoes Varina Fun Ballet in the high-end market for a long time to flourish.

"Burberry is the best selling bags, scarves, and coats." Burberry store in Guangzhou told the weekly financial news staff. The classic Burberry checkered scarves have become a classic logo. The rest of the brand signature products include LV luggage, Hermes bags, Rolex watches, Dior cosmetics.

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