NINE WEST-Fred Allard Creative Director

Born and raised in southern France, Fred Allard, by his father's influence, his childhood and he resolved to join the fashion design industry. Fred youth studying at the renowned design institution in Paris, France - Ecole de la Chambre Syndicale de la Haute Couture. After finishing school, Fred select work in a shoe factory, lessons, lay a good foundation for the future. Subsequently, Fred influenced by French design style, has played for France's top luxury footwear brand Stephane Kelian. 22 years old, he has become the company's chief designer. After 8 years, Fred personal development shifted from Europe to the U.S. market luxury goods industry - first to join NINE WEST Group. Fred admitted that from NINE WEST Group, in 12 years of experience that he learned from the perspective of international development, brand design and operations. In 2005, Fred return to the luxury fashion market in Europe, in charge of the famous Spanish shoe brand Castaner. Under the management of his operation, Castaner 9,000 sales double from dramatic growth on a quarterly basis to 53,000 pairs. Rely on this successful experience, Fred in 2006, returned again NIEN WEST Group, as the brand Creative Director. In recent years, Fred continued reform and innovation from tradition, making the brand with the times, respectively, with the famous sports brand launched by New Balance New Balance for NINE WEST FOOTWEAR series, and personally designed a rich taste of nostalgia Vintage America series, both of which were the outside world alike.Teva Womens Shoes

Reporter: Winter 2011, the latest footwear design inspiration for that? What are the subversive work?

Fred Allard: last fall and next fall a big difference. First, in the proportion of shoes is very different, the style tends to be more concise, more of the heavy heel, as well as introduced a lot of 70s style with a lot of boots. This season, we still emphasize the serpentine material, and mix and match different materials. In addition, we are more bold in color use a lot of color combinations, it can better highlight our basic colors black and brown.

Reporter: In China, the climate between north and south is very large, with respect you have any good suggestions for me? Are there specifically for the "Asian" design works?

Fred Allard: First of all, our brand's business is from the U.S. to Europe and then to Asia, these areas cover from cold to warm temperatures, so every quarter we will be concerned about the global customers. In addition to ensure the introduction of warm boots will launch a special sandals, lace boots, etc. for like Singapore, Guangzhou, in a warm area so guests wearing shoes.
Teva Girls Shoes

Reporter: What kind of style you think best represents "NINE WEST"?

Fred Allard: I think this season is the most important punk style, thick crust is full of sexy high-heeled temperament is also very typical of work. I communicate with many customers and editors found the time, they attend a job interview when the first pair of shoes is "NINE WEST", and this is a very big encouragement to us. This year we also try to make twenty or thirty years ago we did a series: "KIMMY", which in three decades to be a great welcome, we slightly modified in the autumn and winter of this year as our classic single product re-launched.

Reporter: Do you think that winter 2011 will buy a single product that? What is your favorite?

Fred Allard: I recommend the thick crust with a high around town shoe, it is very fashionable. Serpentine material is also more prominent in our 70's style, which is produced in Sweden completed. My favorite is very simple pair of boots, it is the single thick crust leather high-heeled boots, very cool.

Reporter: will you go out what outfit to wear? Most of the shoes closet what?

Fred Allard: I really like the style of casual, sports shoes and casual sandals are my favorite. Also I like to mix and match colors, black, blue, gray three colors in my wardrobe very much, the colors look very vibrant combination of people and more fun.

Reporter: Beijing and Shanghai, respectively, what kind of impression you leave?

Fred Allard: from the fashion and forward-looking perspective, Shanghai left me deep impression. From the construction, material desires and around the balanced perspective, Beijing's more inclusive. Yesterday I went to the Great Wall, Forbidden City, Summer Palace, I was amazed that building. Hutong in Beijing as the city of paradise, I like Beijing this fusion of classical and modern sense, and my life very much like the French. I like the two qualities blend together, wiping live new sparks.Teva Boys Shoes